In the commercial for the Kia Soul we are first shown a scene of a futuristic war with warrior robots and flying warships. Death and destruction is imminant and everything is generally grey. Then a bright green Kia Soul arrives and brightly dressed dancing hamsters get out of the car. Music begins to play and dancing ensues. The warriors also begin to partake in the dance, and everyone seems to be having a good time. The creators of the add were trying to get the point across to us that if we buy the Kia Soul it will bring new life to a depressing world, and you can escape the tragedies of your life when you ride around and bump music in your brand new Soul.
Love, Connor Clay, Emily McGuire, Taylor Craver, Chris Myers, and last but not least Melissa Clement
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